Facebook Offers Are A Viral Hit: Friend-To-Friend Sharing Drives 3/4s Of Popular Coupon Redemptions

David Fischer, Facebook's vice president of marketing and business relationships, just offered a new statistic on the Facebook Offers program: He said that among the 100 most popular offers on the social network, three-fourths of the claims came not from the people who had been initially targeted with an offer, but instead from someone they had shared it with. In other words, Offers seems to be a genuinely social product, with redemptions driven by sharing — as opposed to just another dea...